Customer Talks: Gymshark on Growth Strategies & #HowTechHelps

Do you worry about how to keep up with company growth? Are you overwhelmed when faced with developing an effective and reactive long-term business strategy?

Forward-thinking UK sports apparel giant Gymshark had the same concerns, until it completely remapped its standard operating procedures and went live with Centric’s #1 Product Lifecycle Management (PLM) during lockdown last year – all 100% remotely!

We spoke to Justine McCarthy, Development Director at Gymshark, and Annalisa Savio, Gymshark’s Head of Development and PLM Primary Superuser, about #HowTechHelps to empower the future-conscious brand to be fearlessly progressive.

“We selected Centric PLM™ because of the ‘out of the box’ features,” says Annalisa. “These features for us were really important because it’s something that comes from Centric Software’s experience serving so many customers already. For a new company like ours, it was really very good to have the opinion of a leader instead of setting up a new system completely from scratch.”

Developed from a small screen-printing operation to one of the fastest-growing and most recognisable brands in fitness, Gymshark now has over 4 million customers in over 180 countries, with a social audience of over 12.5M.

The brand prides itself on creating the tools and garments that help people unlock their full potential and put their ideas into action, which is why the visionary company placed great importance in the relationship with their chosen vendor when it came to the selection process for a new PLM system.

On choosing Centric PLM, Gymshark went live in line with its Critical Path, having done all training, testing and implementation 100% remotely, helped along by Centric’s “real understanding of Gymshark’s business challenges, its sensible best practice solutions and its support at every step.”

“We now have a very strong team in place who can really help to shape the future of the Product function, with the best PLM solution on the market,” says Justine. “We felt being able to lean on the experience of Centric would set our young company on a better path.”

Gymshark’s winning strategy:

• Keeps up with the pace of company growth by developing a future-proof strategy and identifies the need for a new PLM solution
• Establishes strong partnerships with tech vendors such as Centric Software that have a wealth of experience and offer ‘out of the box’ features to build on
• Moves from reactive to proactive business strategy with the help of Centric PLM
• Technology enables the business to develop, explore, research and innovate