What is Engineering PLM Missing in the Consumer Electronics Industry?

In the consumer electronics world, product sophistication is advancing at a rapid pace even as timelines for product development are shrinking. To get the goods to market faster, you need to work smarter! 

Chances are that your company uses an Engineering PLM for product development. That platform is great for the development of all the technical aspects of consumer electronics like drawings, schematics, component specifications, BOMs, engineering changes, manufacturing instructions. But engineers must also communicate with other departments like design, marketing, planning, portfolio management, supplier collaboration, costing, compliance, packaging and more to get a product out the door. 

The different functions working in siloed systems—often on spreadsheets and email—create inefficient hand-offs, making the go-to-market process unwieldy, cumbersome and slow. Which leads us to commercialization PLM, engineering PLM’s best friend! Commercialization PLM (or go-to-market PLM or commercial PLM) ties every aspect of the product lifecycle together, so instead of one-step-at-a-time, the concept-to-launch is sped up since all those who need the product data can go to a central, digital repository to see real-time information first-hand. No more waiting for someone to get back to you over email or returning a phone call. No more wondering if the spreadsheet you are looking at is the latest version, or the one from two versions ago. This cuts down on errors from re-entering data and ensures accurate margins with powerful “what-if” costing scenarios that can be played out during the development phase.