1 January, 2024

PEACEBIRD Group Partners with Centric Software to Drive Product-First Digital Transformation

Chinese fashion giant adopts Centric PLM and Visual Boards to elevate brand and increase revenue

CAMPBELL, Calif., January 2, 2024 – PEACEBIRD, the fashion brand, has partnered with Centric Software® to power their global strategic development ambitions. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell, and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 1996, PEACEBIRD is a consumer-centric fashion brand retailer with multiple brands catering to diverse market demands. PEACEBIRD is dedicated to building core capabilities for omnichannel retail and operates around 4,500 physical stores across China, introducing over 9,000 new products to the market annually.

Seeking to embrace change to confront market challenges, PEACEBIRD has recently invested in a robust digital management model to boost competitive advantage, drive innovation and increase revenue. PEACEBIRD is implementing Centric PLM^TM and Centric Visual Boards™ as a critical component of their long-term global strategy for consumer-centric omnichannel success.

Zhang Jiangping, Chairman and Founder of PEACEBIRD Group, explains, “I believe that in the next 20 years, PEACEBIRD can spread its wings to all corners of the world, becoming a global brand that makes China proud. Therefore, we must lay a solid foundation for future development and truly put consumers at the center. With a product-first approach, the launch of this project and the creation of an end-to-end digital ecosystem, we are honored to learn from Centric, a trusted mentor and friend, on the path of digital transformation.”

“Through Centric PLM, our products will become more refined and our foundation will be more stable,” he continues. “We will accelerate the speed of introducing new products, and product quality and innovation will improve. Moving from uncertainties to certainties is a capability that PEACEBIRD must have on its path to scalability and globalization.”

Using Centric Visual Boards, PEACEBIRD will integrate market intelligence into the early stages of product selection, grouping and assortment visualization.

“PEACEBIRD will harness the power of cutting-edge digital decision-making to create consumer-centric product portfolios for omnichannel, tailor prices and product mixes by region and increase average sales, consumer loyalty and profitability,” Mr. Zhang explains.

As PEACEBIRD’s products are introduced globally in the future, the different needs of regional channels as well as multi-channel distribution requires precisely curated product mixes. Tools such as Centric’s Visual Assortment Board enable the global team to achieve fast, real-time, up-to-date visualization and then to intuitively collaborate around product concepts with each functional team.

“We are honored that PEACEBIRD has selected Centric as a digital transformation partner,” says Chris Groves, CEO of Centric Software. “We look forward to contributing our professional expertise to this collaborative project, and working with the PEACEBIRD team to achieve their global strategic objectives in a sustainable manner.”

Learn more about Centric solutions

See Centric solutions in action at NRF 2024, Booth #6257

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