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The Fundamentals of Merchandise Financial Planning Assortment Planning: Get Your Product Mix Right A Comprehensive Guide to Omnichannel Retail Strategy Spreadsheets vs. Retail PlanningQuick links
Beat the Competition with Pricing Intelligence What is Competitor Price Monitoring & How Can Price Benchmarking Benefit You? Product Matching in Fashion and Footwear: Use and BenefitsExisting Users
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The Art of Assortment Optimization: 5 Challenges Every Brand and Retailer Faces 5 Signs Line Planning and Assortment Planning Don’t Match Up Line Planning vs Assortment Planning Perfecting Profitable Assortments A Full Guide to Assortment OptimizationResults matter. Explore the compelling strategic and operational gains our customers have made using Centric PLM.
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100-year-old fashion and ski wear company increases visibility to marketing and sales data with Centric PLM
CAMPBELL, Calif., July 16, 2024 – Centric Software® is delighted to announce the release of a success story video about its customer, COLMAR.
Founded in 1923, Manifattura Mario Colombo, who owns the COLMAR brand has been using Centric PLM™ since 2009. Based in Monza, Italy the company’s beginnings were workwear and padded garments. This led to ski wear, popular in the sport since the 1950s. COLMAR is still completely family-owned with third and fourth generations of the Colombo family working at the business.
Wanting to improve efficiency and collaboration, COLMAR implemented Centric PLM well ahead of many of its competitors. Having been an integral part of the company’s business processes for 15+ years, COLMAR users cannot picture working without Centric PLM. The Product Development Team say that they cannot imagine working without it and they would not be happy if someone took Centric away from them.
When COLMAR implemented a new business intelligence system three years ago, the integration to Centric PLM was a given. “We wanted to have a better view of our sales campaigns,” says CEO of COLMAR, Carlo Colombo. He sums up Centric PLM as: “Complete, flexible, user-friendly, scalable.”
Hear what else these Centric PLM veterans have to say about the efficiency of the tool and how it has improved their business. COLMAR’s enthusiasm for Centric PLM is contagious—watch the 5-minute video to see for yourself!
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