9 October, 2024

COMME MOI Embraces Digital Transformation with Centric PLM

Supermodel’s fashion brand partners with Centric Software to drive collaboration, standardize data and supercharge innovation

CAMPBELL, Calif., October 10, 2024 – Centric Software® is pleased to announce that women’s fashion brand COMME MOI has selected Centric PLM™ to enhance R&D collaboration and drive innovation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Founded by supermodel Lv Yan in 2013, COMME MOI is a fashion brand dedicated to modern, urban women. COMME MOI aims to provide women with fashion choices that are comfortable in fabric, refined in silhouette and modern in design, suitable for seamless transitions between their professional and personal lives.

COMME MOI has grown in popularity to become a leading designer brand, and is also at the forefront of digital transformation in the industry. COMME MOI has chosen to partner with Centric Software to achieve their goals of digitalizing spreadsheets, enhancing work collaboration and clarifying data, thereby significantly improving team efficiency.

Lv Yan, Founder and Creative Director of COMME MOI, explains, “We had been exploring various team collaboration management tools and looking for the most suitable solutions for our current scale. We realized that a professional product lifecycle management solution could meet our needs at different stages.”

COMME MOI recognizes Centric’s extensive experience with customers in the fashion industry, both domestically and internationally, and highly appreciates Centric’s deep industry insights and best practices in PLM applications. As a result, COMME MOI chose to partner with Centric to launch the PLM project.

“We are very open to adopting new technologies and believe that a professional PLM system can help us create more popular products!” says Ms. Lv Yan.

In line with the brand’s expectations, Centric will provide maximum support to COMME MOI in building digital R&D infrastructure, accumulating experience and data and enhancing team capabilities. With Centric PLM in place, COMME MOI aims to establish a digital shared platform, achieve data standardization, standardize business operations and create a digital visual board to accelerate the product development process.

Fabrice Canonge, President of Centric Software, says, “COMME MOI is an innovative fashion brand, and we are honored to be their PLM partner. We look forward to the successful launch of the PLM project and to providing digital expertise for their future business development.”

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COMME MOI (www.commemoi.cn)

COMME MOI (Chinese name: 似我) is a fashion brand founded by supermodel Lv Yan in 2013, designed to create a unique style for urban women. The brand name originally comes from French, meaning “like me.” As the name suggests, since its inception, COMME MOI has been dedicated to modern women—those who are independent and well-rounded, seamlessly transitioning between their family and professional lives. COMME MOI aims to provide modern women with fashion choices that are comfortable in fabric, refined in silhouette, and modern in design, suitable for various life scenarios.