25 September, 2024

HUGO BOSS Partners with Centric Software to Support Ambition to Become Leading Premium Tech-Driven Fashion Platform worldwide

HUGO BOSS selects Centric PLM & Visual Assortment Boards to drive digital product development and design, enhance customer experience and support sustainability goals.

CAMPBELL, California, September 26, 2024 – Centric Software^® is pleased to announce that HUGO BOSS has selected Centric PLM™ and Centric Visual Boards™ to fuel their digital transformation through their digital TWIN program.

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment of the global apparel market. The company pursues a portfolio strategy, with the HUGO BOSS platform consisting of two globally renowned brands – BOSS and HUGO. Both brands are clearly distinguished by individual characteristics. At the same time, they share equally high standards in terms of quality, innovation, and sustainability, while ensuring that consumers are perfectly dressed 24/7 and for every occasion.

As part of the company’s growth strategy, which is closely linked to the vision of being the leading premium tech-driven fashion platform worldwide, HUGO BOSS has embarked on a multi-year journey to build a Digital Value Chain TWIN, which enables smart decision-making by connecting product creation, planning and execution, from demand to supply.

“Our TWIN program builds the backbone of our tech-driven value chain. We made PLM a core focus of our TWIN program as a ‘single source of truth’ and end-to-end system where our data is transparent, visible to the entire company across all regions and seamlessly connected to our other systems and solutions. The system enhances communication with our external partners, centralizes data, simplifies our processes, and lays the foundations of best practice for product development,” explains Ivica Maric, Executive Vice President Business Operations at HUGO BOSS.

“We are thrilled HUGO BOSS has selected Centric PLM and Visual Boards as a foundation in their transformativeigitalization journey,” says Fabrice Canonge, President of Centric Software. “We look forward to a long-term partnership.”

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