25 December, 2023

Bagster Retail Boosts Product Innovation with Centric Software

India’s bag and luggage manufacturer adopts Centric PLM to track product development and bring order to data chaos

CAMPBELL, Calif., December 26, 2023 – Centric Software® together with Bagster Retail, one of India’s leading manufacturers of high-quality backpacks, duffel bags and rucksacks, are pleased to share the release of a success story. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 2014, Bagster Retail is India’s leading manufacturer and retailer of high-quality backpacks, duffel bags and rucksacks. They are committed to quality and dedicated to bringing an exceptional travel experience for their customers. Bagster Retail initially focused on ladies’ bags sold in offline and online channels. Realizing the quick-changing trends and the need to innovate further, the company expanded its product offerings to include other categories such as luggage, backpacks and laptop bags.

The strategic decision to bring manufacturing in-house prompted Bagster Retail to look into a PLM solution to accelerate product innovation and improve operational efficiency.

Tarik Khan, Founder and Managing Director at Bagster Retail Private Limited, sheds light on the business decision that led to this transition. “The challenge is the lack of visibility into our production stage. Often, we had to manually search for product data from last season or from the last 8 years since we started. Our team also struggled to provide commitments to customer orders without real-time visibility of production schedules.”

The company initially explored a Supply Chain Planning (SCP) system but realized it didn’t align with their goal of growing the business by 3-4 times more in the next 4-5 years. Through word of mouth, they discovered PLM as a potential solution and went to search for the best one.

Khan narrates, “Among the many PLM solutions in the market, we were most impressed with Centric’s ability to track and manage the entire product lifecycle—from when the product is conceptualized, developed and distributed. We started with zero knowledge about PLM, but we now appreciate its seamless, user-friendly approach to capturing and managing product DNA.”

Today, the company leverages Centric PLM™ to efficiently manage numerous styles from a diverse customer base and create innovative designs for their in-house brands, Zwart, Bagster and Starz.

Read the full story to learn more about Bagster Retail’s challenges and journey to operational efficiency in a competitive industry in India.

Read the full story

See Centric solutions in action at NRF 2024, Booth #6257

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