6 March, 2024

Samsung C&T Fashion Group Turns Digitalization Strategy into Reality with Centric PLM

Leading South Korean fashion company adopts Centric PLM to standardize workflows and improve collaboration for its brands.

CAMPBELL, Calif., March 7 2024 – Centric Software® is pleased to announce that Samsung C&T Fashion Group, South Korea’s leading fashion company, has selected Centric PLM™ to digitalize business operations across its brands. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 1954, Samsung C&T Fashion Group has grown to become a leading worldwide player, offering a wide range of fashion and lifestyle products. The group owns and designs products for its in-house brands, including BEANPOLE, GALAXY and EIGHT SECONDS, and distributes global brands such as MAISON KITSUNÉ, ISSEY MIYAKE and TORY BURCH. Samsung C&T Fashion Group operates over 1,200 stores in South Korea and has global branches in Milano, New York, Shanghai, Hanoi and Tokyo. The company prides itself on its brand-building capabilities, digital transformation, global expansion, quality and retail expertise.

Samsung C&T Fashion Group’s strategy for 2024 is to digitalize and standardize product go to market workflows across its brands, as well as discover and develop new brands for external growth and increased profitability.

SangWook Ahn, Vice-President of Business Administration Division, Samsung C&T Fashion Group, explains their goals and challenges, “We envision a solid, standardized process for product development, and rely less on manual tools and use of multiple systems. Due to the lack of visibility in the product development stage, errors and miscommunication sometimes get carried over to the mass production stage, which is very inefficient. Having information in just one digital location is crucial to ensure product data is accurate and updated in real-time.”

To achieve their goals, and to strengthen communication, increase visibility and boost efficiency, Samsung C&T Fashion Group researched Product Lifecycle Management (PLM) solutions. Centric stood out due to having a local team, reliable technical support and a proven track record with customers in the South Korean fashion and apparel industry.

“We found Centric PLM to be more user-friendly than other PLM solutions. The ability to integrate with 3D software is particularly useful for streamlining workflows and processes. We are also excited about the possibility of integrating and implementing other Centric solutions such as Centric Planning^TMand Centric Pricing & Inventory^TM in the future,” adds Ahn.

Samsung C&T Fashion Group will utilize Centric PLM for product planning, merchandising, design, pattern development and sourcing, bringing all divisions together on a single platform.

“By digitalizing and standardizing work processes across teams and brands, we anticipate increased productivity, reduced costs and ultimately enhanced product competitiveness,” says Ahn. “Scheduling merchandising plans through Centric PLM will provide a clear view of tasks and timelines.”

“We are delighted to welcome Samsung C&T Fashion Group on board,” says Chris Groves, CEO of Centric Software. “With Centric PLM as the foundation for their overall product development process, we look forward to seeing Samsung C&T Fashion Group optimize efficiency across all brands and empower the business to continue its growth globally.”

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Samsung Fashion C&T (www.samsungfashion.com) At Samsung C&T Fashion Group, all our decisions and actions are based on the customer’s perspective. We are one step ahead in offering a wide range of fashion and lifestyle products that meet the needs of our customers in today’s world. Samsung C&T Fashion Group has a wide range of in-house brands representing Korea, including Beanpole, Galaxy, Kuho, and Eight Seconds, as well as an online business centered on EN-SSF Shop, editorial lifestyle boutiques, and overseas brands. Samsung C&T Fashion Group has established a solid system for mutual growth with its partners, and strives to generate social value through the Samsung Fashion & Design Fund (SFDF), which supports emerging designers, HEARTIST, a fashion brand for people with disabilities, and the Heart for Eye campaign, which subsidizes eye surgery for blind children. Samsung C&T Fashion Group will continue its evolution into a global company that creates new value and provides high-quality lifestyles for all people around the world.