11 August, 2015

Under Armour to Implement Centric Software For Product Lifecycle Management

— Global performance brand aims to grow with innovative new system —

LOS GATOS, Calif., Aug. 11, 2015 – Under Armour, Inc. (NYSE: UA), has selected Centric Software, Inc. to provide product lifecycle management (PLM) software to guide the product creation process from planning through release. More than 1,000 Under Armour employees in footwear, apparel, and equipment will use the complete Centric 8 PLM software, including all mobile applications. Centric PLM for retail apparel, footwear, luxury and consumer goods helps outdoor equipment, apparel and footwear makers speed product development, improve costs and increase market responsiveness. The Centric 8 PLM platform will allow Under Armour to continue to focus on product innovation.

“Under Armour selected Centric for its team expertise and revolutionary product roadmap, including the development of mobile applications,” said Kip Fulks, President of Footwear and Innovation, Under Armour. “As a global growth company, our brand needs a cutting-edge PLM partner that can continue to elevate and adapt as new initiatives and strategies are implemented.”

“Under Armour and Centric have a level of commitment and partnership that goes beyond software installation, from a shared vision and collaboration in technology to a passion for product development and performance,” said Chris Groves, President and CEO, Centric.

Under Armour, Inc. (www.underarmour.com)
Under Armour, Inc. (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness^™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at https://about.underarmour.com/.

Centric Software, Inc. (www.centricsoftware.com)
Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including merchandise planning, product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment^SM methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.