April 15th, 2019

SWAROVSKI Forges Brilliant Future with Centric Software

CAMPBELL, Calif., 16 April 2019 – SWAROVSKI, the world-renowned jewelry brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in Wattens, Austria in 1895, Swarovski is a family-run, independent company which designs, creates and markets high-quality crystal, genuine gemstones and created stones, as well as finished products such as jewelry, accessories, crystal creations, watches and lighting.

Headquartered in Switzerland, Swarovski’s Consumer Goods Business (CGB) required a new solution to replace two existing PLM systems and streamline its fashion jewelry, watches and accessories collection development.

“We were working with one system for our technical side and another for our creative side, which proved to be complex and inefficient,” says Martin Buchbauer, Director Marketing Operations at SWAROVSKI. “Over-customization also had a negative impact. We investigated the possibility of merging both systems but soon realized it wouldn’t work with any of our existing PLM systems. We approached Centric to see how they would handle our defined use cases and help us take our collection development process to the next level.”

Convinced by Centric PLM’s performance and the expertise of the Centric team, SWAROVSKI opted to implement Centric 8 PLM for internal users across jewelry, home, watches and accessories, as well as selected external suppliers in Asia.

As Buchbauer explains, “Centric offers great out-of-the-box functionality, and the Centric team are very competent. They engage and challenge us on ways to improve our systems and processes. Our key users immediately embraced the intuitive and modern interface, which convinced us we were on the right path.”

“Centric PLM will help to manage the complexity of designing, manufacturing and retailing 1,000 new Stock Keeping Units per year across different segments. We’re also working on an innovation partnership with Centric on the next Centric PLM releases. It’s great to work with a partner who takes our needs into account,” Buchbauer concludes.

“We are thrilled to announce that SWAROVSKI has chosen Centric PLM,” says Chris Groves, President and CEO of Centric Software. “This cements our expansion into the jewelry vertical in partnership with one of the world’s most respected jewelry brands. We look forward to partnering with SWAROVSKI now and for years to come.”

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About SWAROVSKI (www.swarovskigroup.com)
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.

Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.

About Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM, including innovative technology and key industry learnings, tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.