July 15th, 2024

COLMAR Celebrates Over a Decade of Efficiency with Centric PLM

100-year-old fashion and ski wear company increases visibility to marketing and sales data with Centric PLM

CAMPBELL, Calif., July 16, 2024 – Centric Software® is delighted to announce the release of a success story video about its customer, COLMAR.

Founded in 1923, Manifattura Mario Colombo, who owns the COLMAR brand has been using Centric PLM™ since 2009. Based in Monza, Italy the company’s beginnings were workwear and padded garments. This led to ski wear, popular in the sport since the 1950s. COLMAR is still completely family-owned with third and fourth generations of the Colombo family working at the business.

Wanting to improve efficiency and collaboration, COLMAR implemented Centric PLM well ahead of many of its competitors. Having been an integral part of the company’s business processes for 15+ years, COLMAR users cannot picture working without Centric PLM. The Product Development Team say that they cannot imagine working without it and they would not be happy if someone took Centric away from them.

When COLMAR implemented a new business intelligence system three years ago, the integration to Centric PLM was a given. “We wanted to have a better view of our sales campaigns,” says CEO of COLMAR, Carlo Colombo. He sums up Centric PLM as: “Complete, flexible, user-friendly, scalable.”

Hear what else these Centric PLM veterans have to say about the efficiency of the tool and how it has improved their business. COLMAR’s enthusiasm for Centric PLM is contagious—watch the 5-minute video to see for yourself!

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COLMAR (www.colmar.com)

Founded in Monza, Italy in 1923, Manifattura Mario Colombo owns the COLMAR brand. Founded by Mario Colombo, the company initially produced gaiters and hats for men before moving on to work overalls. It was the first step towards specialisation in the production of highly resistant padded garments which paved way to the world of ski wear. It was during the fifties that this connection with the sport became more solid and made COLMAR a point of reference in the world of technical clothing; not just for skiing but also for golf and more generally for sporty and urban outerwear.

Sport, style and innovation: this is COLMAR since 1923. The headquarters of the company remains in Monza to this day, where business is carried out by around 250 of its employees as well as members from the third and fourth generations of the Colombo family, who still own 100% of the company.

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.