October 2nd, 2024

LAN Implements Centric PLM to Enhance R&D Capabilities

Four perfume bottles are displayed on a light surface. Each bottle has a different vibrant color: yellow, green, blue, and orange. All bottles have a sleek, modern design with "LAN" labeled on the bottom front. Shadows extend from the bottles, showcasing the R&D craftsmanship behind their elegance.

Pure skincare brand partners with Centric Software to strengthen project management and continuously optimize operations

CAMPBELL, Calif., October 3, 2024 – Centric Software® is pleased to announce that skincare brand LAN has selected Centric PLM™ to establish a unified R&D platform. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Hangzhou Lanjiang Cosmetics Co., Ltd. was founded in 2018. Its brand, LAN, was one of the first brands in China to introduce pure skincare. LAN’s independent R&D lab has formed long-term strategic partnerships with top 20 global cosmetics raw material suppliers and three national-level research institutions. The company was recognized as a national high-tech enterprise in 2022 and has accumulated over 30 design and R&D patents.

LAN has seen rapid growth, with its star product, Time Oil, ranking first in sales and customer satisfaction in the serum category on major e-commerce platforms for several consecutive years. Standing out in a highly competitive and homogenized domestic cosmetics industry and achieving sustainable development is challenging, and LAN decided that they needed to strengthen their R&D capabilities.

The LAN management team says, “The competitive environment for consumer product development has changed. Our current product development cycle is long, and collaboration is complex. These have been significant challenges in our past operations. This has been a key motivation for us to implement the PLM project, as we hope to preserve some of our valuable past experiences in this system and establish structured processes.”

LAN chose to collaborate with Centric Software based on their industry experience and the intelligence of Centric PLM. The LAN management team is confident that Centric PLM will enable them to implement their digital transformation blueprint.

The PLM project goal is to establish a unified R&D platform to systematize and coordinate operations while standardizing product data management. Using Centric PLM, LAN aims to refine project management, clarify product goals and detail tasks from the demand stage, closely monitor project progress during product development and ensure smooth product launches.

“Centric is the most professional team globally in the field of product lifecycle management systems, and they have extensive project implementation experience,” states the LAN management team. “Throughout the project, we can learn from each other and engage in deeper business-level exchanges. We also hope that this project will help us continuously optimize our business processes.”

Fabrice Canonge, President of Centric Software, says, “We are honored to have earned LAN’s trust. An increasing number of Chinese cosmetics companies are adopting PLM to optimize R&D and drive further product innovation. LAN will be ahead of that curve and positioned well for long-term sustainable growth with Centric PLM as the foundation.”

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LAN

Hangzhou LANjiang Cosmetics Co., Ltd. was founded in 2018 and is a professional cosmetics brand company. Its brand, LAN, was born in 2019 and is one of the first brands in China to introduce pure skincare. Upholding the brand philosophy of “healing skin and mind,” LAN continues to provide users with natural, effective, and sustainable products, expanding its product lines to include cleansing oils, serums, and essences.

LANjiang’s independent R&D lab was established in 2021 and has formed long-term strategic partnerships with top 20 global cosmetics raw material suppliers and three national-level research institutions. In 2022, the company was recognized as a national high-tech enterprise and has accumulated over 30 design and R&D patents.

Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for cosmetic and personal care manufacturers and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for cosmetic and personal care manufacturers and retailers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure a robust, curated global/regional product offers, dramatically decreasing assortment development cycle time.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.