February 23rd, 2024

Kasih Food Production Co. Launches Centric PLM to Enable Growth

Leading Mediterranean food producer partners with Centric Software to accelerate new product development

CAMPBELL, Calif., February 26, 2024 – Leading Mediterranean food production company, Kasih Food Production Co., has gone live with Centric PLM™ to accelerate new product development, optimize compliance and quality processes, and achieve ambitious growth goals. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell food & beverage and consumer products to achieve strategic and operational digital transformation goals.

Based in Jordan, Kasih Food Production Co. proudly upholds a nearly century-long tradition of Middle Eastern culinary excellence and has grown to be one of the top 10 hummus manufacturers in the world today. With an extensive international presence spanning more than 40 countries, Kasih Food Production Co. is a global ambassador for Middle Eastern cuisine. A commitment to ‘Conscious Transformation’ sets them apart, aiming to exceed customer expectations.

“Overall, our goal is to be the number one brand for middle eastern foods worldwide and to bring even more innovative, high-quality products to market quickly and efficiently,” says Khaled Kasih, CEO at Kasih Food Production Co.

The company realized that teams were wasting valuable time with manual work and spreadsheets, poor transparency and accountability were limiting, and the artwork approval process was too complex. Looking to develop new, streamlined processes and improve technological capabilities to power growth and reduce costs, Kasih Food began the search for a PLM provider.

Mr. Kasih says, “We have a goal to expand our products portfolio and focus on key markets. We knew that we needed the best PLM solution to build on our strong reputation and long history in food manufacturing.”

After an in-depth analysis of multiple systems, the company selected Centric PLM as the backbone of their digital transformation. “Centric PLM was the clear choice,” Mr. Kasih states. “We were impressed with Centric’s food and beverage expertise and customer references. The robust functionality, modules and scalability met all of our specific requirements.”

The implementation went well. Mr. Kasih says, “The Centric team has been thorough, accessible and supportive.” Several departments including compliance, quality and product development, are now using Centric PLM to drive efficiency into the end-to-end product journey.

“PLM speeds up new product development, improves communication among stakeholders and simplifies workflows to accelerate approvals,” says Mr. Kasih. “The artwork proofing process is now streamlined for all teams involved to avoid multiple revisions and compliances issues.”

Mr. Kasih concludes, “We are already seeing improved visibility, communication, and coordination across departments, and PLM’s streamlining capabilities across multiple functions will support our international growth.”

“We are honored that Kasih Food Production Co. has chosen Centric PLM to support their growth strategy,” says Chris Groves, CEO of Centric Software. “Centric Software is delighted to partner with a company that has a legacy built on quality and innovation and we look forward to seeing Kasih expand their product lines globally.”

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Kasih (www.kasihfood.com)

Kasih Food Production Company of Amman, Jordan is one of the leading Jordanian manufacturers of Mediterranean food since 1926. We provide safe, and high quality food to enrich health and good taste. We generate happiness of communities beyond the expectations of our costumers all over the world. Our vision is to lead the providers of Hummus Tahini and Liquid Jameed, and to maintain position in providing peas and sauce products in the MENA region.

The history of the Kasih name dates back to 1926 when the late Raslan Kasih established Raslan Kasih & Sons the company started with a factory for sweets and confectionaries.

Building on the strong reputation and long history in food manufacturing, Kasih Production Co. was established in 1994, providing carton packed and canned vegetables, soups, beans and dips. Kasih Food Production Co. has constantly innovated to create products that share quality, authenticity and a dedication to the flavors the Mediterranean.

The Company quickly grew to become the largest cannery and the largest packer of tomato paste in Jordan while leading the Hummus market. The company’s mission is to offer tasty products that are natural and free from preservatives. Consequently, the company has been looking for new technologies that can extend their perishable products’ shelf life and maintain both quality and taste. Kasih Food Production Co. is the only company in the world to produce and package long-life (Aseptic) Hummus and ready-made Mediterranean dishes.

Kasih Food is dedicated to using technology to keep food fresh, tasty and nutritious for months, without refrigeration or added preservatives. This allows for the provision of high quality, tasty, healthy and authentic vegetarian Mediterranean food packed in a convenient manner at affordable prices for people around the world.

Our production lines are capable of producing retail packs of 50, 135, 400 and 500 grams, as well as catering packages of 3 to 20 kilograms (bag in box).

Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for food & beverage manufacturers, grocery and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure robust, well-balanced global/regional product offers, dramatically decreasing assortment development cycle time.

Centric Software maintains a 100% go-live rate and has received awards for excellence from Just Food, Just Drinks, Business Awards UK, Frost & Sullivan and many other regional accolades. Centric Software is proud to provide the best solutions, backed by the best team and to partner with the best customers.