April 29th, 2024

PELLIOT Pushes Boundaries of Digital R&D with Centric PLM

Leading outdoor sports brand partners with Centric Software to improve R&D efficiency and product competitiveness

CAMPBELL, Calif., April 30, 2024 – Centric Software® is pleased to announce that outdoor sports brand PELLIOT has selected Centric PLM™ to drive their R&D digital transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 2012 and headquartered in Beijing, PELLIOT is committed to providing high-quality clothing and equipment for outdoor enthusiasts who love nature. Producing and retailing products across many categories including clothing, camping, cultural and creative products, PELLIOT is now a leading outdoor brand in China with more than 100 directly operated stores across the country.

PELLIOT is growing rapidly, and realizes the importance of digital technology in achieving their vision of world-class brand development and management.

Mr. Ma Yubiao, General Manager of PELLIOT, says, “PELLIOT drives brand development with products, and in the long run, the competitiveness of a brand is essentially the competitiveness of products. Our product development concepts, processes and tools need to be continuously optimized and reshaped.”

After in-depth research and evaluation, PELLIOT decided to invest in a PLM solution and selected Centric PLM.

“I was stunned when I saw Centric Software’s customer references,” says Mr. Ma. “They serve not only outdoor sports brands, but also many FMCG and luxury brands. It’s a testament to Centric’s ability to work with top brands across so many industries around the world, and I fully recognize the professionalism and technical strength of their team.”

With Centric PLM in place, PELLIOT looks forward to reorganizing their R&D processes, changing their business mindset and adopting more advanced working methods and tools.

The core goal of the project is to establish a collaborative platform to comprehensively optimize product development management. Centric PLM will promote transparency and data visualization, ensuring a smooth flow of information between teams. It will also standardize and improve the accuracy of data, providing a reliable basis for decision-making.

As Mr. Ma concludes, “The implementation of the PLM system will not only improve the efficiency of every business link, but more importantly, it will bring great improvement to the team management and risk control of the entire company, and ultimately help maximize the value of our retail business.”

“We are honored that PELLIOT has chosen Centric Software to drive their R&D digitalization process,” says Fabrice Canonge, President of Centric Software. “Working closely with the PELLIOT team, we look forward to the successful launch of the PLM project, which will enable PELLIOT to continuously improve their R&D strength and market competitiveness.”

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PELLIOT (www.pelliot.com.cn/)

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.