True Classic Selects Centric PLM for Growth

The menswear brand sets their digital product development foundation to enable their company to scale 

CAMPBELL, Calif., March 1, 2022  – The menswear brand True Classic has selected Centric Software^®’s Product Lifecycle Management (PLM) solution, Centric PLM. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food and beverage, and luxury to achieve strategic and operational digital transformation goals.

Founded in 2019 by Ryan Barlett, Nick Ventura and Matt Winnick, True Classic has already made its mark in the world. The company was born of the desire to serve and bring awareness and aid to the homeless veteran community while making essential, high quality and affordable clothing for men. True Classic sells direct to consumer via its website.

As the company experiences rapid growth, integrating a system that facilitates the best in product development and customer care has been vital to its success.

“Rather than letting this growth turn into a problem, we wanted to be proactive and integrate a PLM system early on in the life of the brand,” said co-founder Nick Ventura.“We think new product introductions are very important for that growth, and with more products, more stuff floating around, there is a need for organization and scalability with technology. As we integrated ERP early in our company’s growth, we wanted to integrate a PLM system that played nice with our ERP to allow us to continue to scale in a very responsible manner.”

True Classic’s primary reasons for selecting Centric PLM were its unique features, modern technology and gapless functionality. However, there was another element that also played into their choice.

Said Ventura: “So many of our industry peers work with Centric, both in e-commerce and apparel. The roster of companies on Centric’s client list are those that we really respect. That was the X-factor in our decision.”

Indeed, with more than 550 companies placing their trust in Centric and successful implementations at 100%, there is compelling proof of the value and quality that Centric provides.

“We’ve been very impressed thus far with the Centric team and are super excited to kick things off and use the platform to the most of its potential,” Ventura said.

“We are happy that True Classic has chosen Centric PLM as their product development platform,” said Chris Groves, President and CEO of Centric Software. “Getting in fairly early after the inception of the company ensures that workflows are streamlined and efficient from the start. To be partnered with a company whose social mission is part of their identity makes us proud to be working with True Classic.”

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True Classic (www.trueclassic.com)

Founded in 2019 by Ryan Barlett, Nick Ventura and Matt Winnick, True Classic began by producing soft, affordable, high quality fitted tees for men such as crews, polos, v-necks, long-sleeves. They now also create bottoms, outerwear, hoodies, socks, hats, underwear, and more. In their mere 2.5 years since inception, True Classic already has a faithful following with over 10,000 reviews and features in Men’s Health, New York Post, Forbes, Entrepreneur, and Inc.

True Classic’s goal is to create value for their customers and communities. Their mission inspires them to take direct action and give back, as they focus on making an impact through various initiatives while expanding their reach to more communities, first responders, and families in need. Currently they donate 15,425 shirts a month to homeless shelters and charitable organizations around Los Aneles while also building homes through the Tiny House Project to help scale communities in need.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software^® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM^TM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe^® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.