California

655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

Pricing Optimization

Drive Profitability with Real-Time
Price Optimization for Seasonal Goods

Leverage powerful AI technology to set pricing to influence demand for all products and categories. Optimize assortments, reduce inventory and increase sell through throughout the entire selling period.

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Companies Achieve Real Results with Price Optimization

Designed for the world’s top fashion, apparel and home brands and retailers including omnichannel, wholesaler and e-commerce.

6–18%

growth in sales

4-15%

improved gross margin

5-30%

reduced working capital

"Thanks to Centric’s AI automation tools, the markdowns happen sooner and in smaller increments. This results in a flatter reduction curve and in the end, a better margin in terms of the entire lifecycle of the product."

— Leder & Schuh Group

For us, the carbon score is first and the margin is second. So, before we even look at the margin, we will look at whether or not we’re achieving the carbon score that we set out for ourselves.

— Joe Vernachio, Chief Operating Officer at allbirds

"Thanks to Centric’s AI automation tools, the markdowns happen sooner and in smaller increments. This results in a flatter reduction curve and in the end, a better margin in terms of the entire lifecycle of the product."

— Leder & Schuh Group

For us, the carbon score is first and the margin is second. So, before we even look at the margin, we will look at whether or not we’re achieving the carbon score that we set out for ourselves.

— Joe Vernachio, Chief Operating Officer at allbirds

Grow sales and increase profit margin

Strategically manage demand through intelligent price changes to reduce surplus inventory, decrease working capital and sell more items for increased profitability.

Leverage AI

Achieve financial targets

Adjust pricing to increase sales of specific products or categories, shift slow-moving items and run more profitable discounting campaigns.

Automate

Predict financial impact

Quickly understand the financial impact of price changes at category, product or SKU level and drill down by geography and product hierarchy.

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Respond to market demand in-season

Gain flexibility and agility and easily price products at granular level during the selling season, whether that is by country, sales channel or store.

Optimize Outcomes

Quickly analyze data

Effectively identify correlations between influencing factors and prices to make informed data-driven decisions.

Maximize Profitability

Automate decisions

Automate and optimize pricing decisions for every single product in all locations and channels.

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Develop and execute consumer-centric pricing strategies

Adapt quickly to changing market conditions, consumer behavior and business needs to predict pricing throughout the year.

Accurately Predict

Keep customers happy

Move to forward-facing forecast predictions to ensure customers have the products they want in the places they expect to find them.

Run Profitable Promotions

Protect margins

Pinpoint the best discount prices for underperforming items, and when to roll out discounts to entice customers into buying.

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Make impactful real-time price changes along the entire pricing lifecycle

Lifecycle Pricing

Dynamic Pricing

Competitive Pricing

Lifecycle Pricing

Drive results and control the season by pricing strategically based on consumer demand and merchandise supply, from kicking off the selling season to product end of life.

Stimulate alternative pricing strategies
Understand relevant optimization strategies and rules
Optimal for seasonal products with a defined lifecycle start and end date
Benefit from higher sales and sell-through, and therefore higher gross margin
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Dynamic Pricing

Quickly adjust e-commerce pricing for infinite stock items based on market response.

React in real time to current market condition
Predominately for e-commerce, integration is available to dynamically change prices in brick-and-mortar stores via electronic shelf labels
Optimize products with no seasonal end date
Improve revenue, margins and working capital with a high level of process efficiency
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Competitive Pricing

Compare pricing against competitors for key items and automate price changes in response to competitor strategies.

Tap into the rich fashion data from Centric Market Intelligence which uses over 1 billion data points and an incredibly high level of accuracy to base competitive pricing strategies on
Quickly look up and match identical products across competitors with powerful image recognition tools, to keep on top of their pricing and discounting strategies.
Optimize key value items  
Decrease inventory and lower markdown volume, leading to higher profits
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Our Pricing & Inventory platform delivers real impact through predictive, fast decision making. Learn how.

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A flexible and scalable digital foundation for growth

Explore Centric’s AI market-driven solutions

Optimize each step of bringing a product to market, whether at the pre-season, in-season or end-of-season cycle. Streamline processes, reduce costs, maximize profitability and drive sustainability.

Centric PLM

Reduce costs and time to market. Improve collaboration to get products to market fast while improving sustainability with market-leading product lifecycle management.

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Centric Planning

Build and execute your Merchandise Financial Plan and develop assortments to boost margins, improve forecasting and optimize results with powerful, AI-driven retail planning.

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Centric Pricing & Inventory

Automate pricing decisions for all products across categories and channels and optimize allocation and replenishment to increase margins, revenue and sell-through.

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Centric Market Intelligence

Gain insights into competitor assortment and pricing strategies, understand consumer trends and buying behavior and spot market opportunities.

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Centric Visual Boards

Boost marketing, merchandising and design collaboration and optimize assortments with highly-visual and data-connected digital boards.

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Make better a reality. Give us 60 minutes and you’ll see why Centric Pricing & Inventory delivers real impact through predictive, fast decision making.