California

655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

American Textile Elevates Efficiency and Profitability with Centric PLM Streamlining Product Development and Optimizing Costing

Hear how Patrick Seiffert, Senior VP of Marketing & Product Development & Nancy Zimmerman, VP of Product Development at American Textile, transformed their product development processes with Centric PLM. By transitioning from manual, disconnected processes to a centralized integrated platform, American Textile is setting the stage to streamline product development, enhance collaboration and improve cost management.

 

Challenges

  • Managing 2,000+ active SKUs across multiple retailers, each with unique requirements.
  • Relying on manual, analog processes (Word documents and emails) for product specifications.
  • Lack of visibility into material usage, preventing SKU consolidation and cost optimization.
  • Struggling to accurately track costing and margins, impacting profitability.
  • Seeking a PLM system to centralize data, streamline workflows and improve vendor collaboration.

Results

  • Digitized and centralized product specifications, reducing reliance on Word documents and emails.
  • Vendors now access detailed, closed tech packs in Centric PLM, ensuring accurate costing.
  • SKU rationalization and platforming improved margin visibility and reduced unnecessary inventory.
  • Automated workflows eliminated manual data entry and streamlined approvals.
  • Real-time insights allow smarter sourcing decisions, increasing profitability.
  • Seamlessly integrated with ERP and inventory systems, ensuring smooth data flow across teams.

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