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The Art of Assortment Optimization: 5 Challenges Every Brand and Retailer Faces 5 Signs Line Planning and Assortment Planning Don’t Match Up Line Planning vs Assortment Planning Perfecting Profitable Assortments A Full Guide to Assortment OptimizationResults matter. Explore the compelling strategic and operational gains our customers have made using Centric PLM.
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Outdoor and sports apparel manufacturer VT Garment cuts lead time, improves costing accuracy, increases visibility in sample-making and streamlines sourcing with Centric PLM.
“ Centric PLM has doubled our efficiency. One person can now handle the workload that used to require two. ” — Mingkwan Lotharukpong, Merchandising Director at VT Garment at VT Garment
Like many manufacturers, we were facing intense pressure to increase speed to market without impacting our high-quality standards. We needed to free up time spent on administration and non-value-added tasks so that we could concentrate on making the best products for our customers at a more efficient pace.”
Mingkwan Lotharukpong, Merchandising Director at VT Garment, explains that teams at this leading textile manufacturer were struggling to balance the demands of compressed timelines, data administration and spent too much time focusing on process instead of working on products.
VT Garment is an innovative company that prides itself on investing in modern technologies to grow the business and it became clear that their teams needed to increase their digital capabilities. VT Garment is a market leader and was the first company in Thailand to choose Centric Product Lifecycle Management (PLM) in 2018. They have never looked back since then.
Today, VT Garment has shortened development lead times, improved accuracy in costing and gained visibility into sampling materials, streamlined communication across departments and reduced time spent on data entry and administration.
How did Centric PLM™ bring about this transformation at VT Garment?
Founded in 1981, VT Garment Co. Ltd is an innovative designer and world- class manufacturer of outerwear and sportswear for top global brands including Patagonia, Jack Wolfskin, Montbell, O’Neill and many others from the United States and Europe. VT Garment is a leader in Thailand’s textile manufacturing industry and employs over 2,000 people across its two manufacturing facilities in Thailand and Myanmar. Every month, VT Garment produces around 185,000 units of functional and non-functional garments such as ski jackets and pants, board shorts, polyester padded jackets, woven jackets and pants, knitted jackets and medical-grade isolation gowns with in-house decoration including screen print, pad point, seam seal, laser cutting, welding, ultrasonic cutting, embossing and embroidery.
In addition to its award-winning quality and craftsmanship, VT Garment takes pride in being one of the largest OEM/ODM companies in the world to have earned Fair Trade certification advocating better wages and working conditions, local sustainability and environmental protection. The company has enthusiastically adopted digital technologies, including a company-wide enterprise resource planning (ERP) solution and a state-of-the-art digital manufacturing execution system that enables machine connectivity and real-time productivity monitoring.
In response to increasing pressure from the market to reduce lead times without compromising on quality, VT Garment needed to streamline processes across the organization and cut time spent on data entry, duplicated work and administration in order to focus more directly on product-related activities.
VT Garment followed its principle of investing in the best enterprise technologies for its business and began the search for a PLM solution.
“We had long lead times during our development processes, which was a major challenge,” explains Lotharukpong. “There was too much emphasis on process, rather than products. We wanted a PLM solution to achieve one single source of truth across our operations and remove data duplication. With Centric PLM, we’ve reduced lead time by 7% by saving time that used to be spent organizing data. Overall, we have increased productivity by 30% because we freed up resources for action and gained visibility into timelines and activities across the whole organization.”
VT Garment considered several PLM vendors, but eventually selected Centric PLM on the basis of Centric Software’s industry experience and the user-friendly features of the solution. As Lotharukpong says, “We selected Centric PLM because they have many references from previous implementations and experienced consultants who understand the apparel business. They offer out- of-the-box solutions with no customization yet full configuration and the user interface of Centric 8 resembles a spreadsheet format, which is familiar to our teams.
”We were very happy with the Agile Deployment process as it enabled us to visualize and learn about the system quickly,” says Lotharukpong. “We worked with the Centric team in India, who are very responsive and really understand our business. The consultants are professional, provide solutions to every scenario we face and always respond within 24 hours.”
Centric PLM is also fully integrated into VT Garment’s existing ERP system. Lotharukpong adds, “The integration process was smooth, thanks to Centric’s flexible configuration options and expert support,” says Lotharukpong. “They ensured seamless data transfer and kept everything on track without disruptions.”
Since going live with Centric PLM in 2019, VT Garment is enjoying better collaboration across departments, faster time to market and more transparent communication.
“Centric PLM has changed our way of working. Employees can concentrate more on the product and offering services to customers, rather than data entry and click-work,” says Lotharukpong. “Centric has streamlined communication between departments and made our users’ lives easier. With the real-time single source of truth that Centric PLM provides, we have standardized the product development process and removed the problem of duplicate data entry. Implementing Centric PLM has enabled us to shorten lead times, align internal processes and clearly communicate expectations so we can focus more on our products.”
The company is particularly impressed by features in Centric PLM that handle sampling, materials and timelines.
“It’s easier to plan actions and manage sample stock,” says Lotharukpong.
Pattarin Jompipat, Merchandising Manager at VT Garment, remembers the daily struggle of juggling spreadsheets and chasing updates from different teams while overseeing product timelines.
“Before Centric PLM, a lot of my time was spent on manual tasks like double-checking data across spreadsheets or getting updates from different teams. Now, I can easily access the latest product information, check timelines and communicate with other departments, all in one place,” she shares.
Jompipat credits one specific feature for streamlining her work: “One feature I love is the calendar management tool. It keeps track of all the deadlines in the product development lifecycle and sends automatic reminders. It’s made my job more rewarding and productive.”
For Neya Toloy, Merchandising Manager at VT Garment, the difference in calculating costs is monumental. “We have faced costing issues with customers that took a lot of time. It was difficult to figure out the costs or how materials would look,” she recalls. “Previously, I calculated costs in spreadsheets filled with complex formulas that were prone to errors. But now, working in Centric PLM for costing is much easier.”
VT Garment has significantly improved its operations with Centric PLM, increasing costing accuracy, boosting the sampling one-time-through rate by 80% and reducing the time spent preparing materials for sample creation.
“Since adopting Centric PLM, we have received positive feedback from our brand partners, especially on the speed and accuracy of our responses,” says Lotharukpong.
“We’re using the Product Specification module, which helps communicate technical requirements and Bills of Material (BOMs) across the organization from sampling to preparation for bulk,” Lotharukpong continues. “The Materials Management module enables us to source across many suppliers in our database and manage new and existing materials that interface with our ERP solution. Product Sourcing reduces the time we used to spend re-entering BOMs in costing sheets, and also cuts data entry errors.”
The impact on productivity has been game changing. “Centric PLM has doubled our efficiency. One person can now handle the workload that used to require two,” explains Lotharukpong.
“Since adopting Centric PLM, we have been able to respond faster to market shifts, optimize production and ensure top-quality output while staying agile,” Lotharukpong adds.
Beyond efficiency, VT Garment sees digital transformation as a way to empower teams, increase productivity and drive sustainability efforts.
“Our vision for digital transformation is about more than just technology—it’s about helping our teams and getting more done. Centric PLM has been a big part of this, making our work easier and letting us focus on innovation.”